Corporate social responsibility (CSR) is one of the main focus areas in Tele2 operations. It is integrated in the company’s business processes and is an organic part of corporate management. It provides systematic approach to development and implementation of the company’s social policy.
Management, ethical, social and cultural aspects of CSR are all reflected in the main documents and special regulations including the Code of Ethics and the Tele2 Corporate Social Policy. These documents can be used as practical guidance in everyday activities on all administrative and operational levels.
The directorate for corporate communications is in charge of overall CSR management in the company’s central office. Regional PR managers are in charge of implementing social programs.
One of the CSR priorities is to guarantee that employees would understand the basics of socially responsible activities, management approaches and comprehensive vision of the Tele2 social role which contributes to efficient implementation of the company’s strategy in CSR.
When drawing up a new strategy the company was guided by ethics regulations as well as international CSR standards: AA1000, Global Compact, Global Reporting Initiative (GRI), ISO 26000. All basics of the policy entirely correspond to requirements of the Russian acting legislation and international principles of business ethics.
The policy describes the system of CSR management in Tele2, cooperation with partners, responsibility with regard to consumers and employees, development of local communities and NGO, principles of information disclosure and cooperation with media, corporate volunteering, environmental issues and many others.
The policy is also regulating all socially oriented activities of the company. All decisions regarding CSR have to correspond to the social policy regulations.
In December 2013 Tele2 presented its first social report to the public. The document contains all information about the company’s CSR operations over 2011-2012. Over this time Tele2 planned and took part in over 400 social projects. Thus, the company has brought to order and regulated social policy as well as assigned a status of strategically important activity to it.
While implementing its policy in CSR, Tele2 is closely cooperating with Russian and international NGO that specialize in charity, volunteering and environmental protection. Such cooperation allows Tele2 to make efficient social investment, adapt its CSR policy to society’s real needs and improve it based on the best practices in this sphere.
Since 2011, Tele2 has supported the Reach for Change international foundation that has wide experience in developing social entrepreneurs.