Tele2 started operations in Russia in 2003 when it launched GSM network in several regions. Over this time the company has turned from a small regional mobile operator into a federal player. In 2013 Tele2 opened a new page in its history.
After ten years of successful work in Russia, Swedish Tele2 AB sold the Russian subdivision to VTB Group. In February 2014, Tele2 and Rostelecom announced consolidation of mobile assets on a Tele2 basis and setting up a new federal operator. The agreement has opened new prospects for Tele2 development. The license portfolio of the new company is covering entire Russian territory, which allows rolling out federal-scale networks. Besides, operator has frequencies to roll out 3G/4G networks in all federal districts as well as in Moscow. In August 2014 the number of regions penetrated by new federal operator exceeded 60. Following integration, the company started providing a wide range of services including high-speed mobile Internet.
Shareholders of the new federal operator are VTB Group along with consortium of strategic investors (hold 55%) and Rostelecom with 45% of shares.
Tele2 is building up its business based on a unique and efficient model: high-quality services at low costs. Cost control and focus on highly demanded products help the company outpace the growth of other mobile operators. On a highly competitive market, Tele2 is exhibiting considerable growth rates of subscriber base as well as financial and operating results.
When setting up infrastructure, Tele2 is seeking to achieve its maximum efficiency. Thorough network planning and most up-to-date equipment let the company provide reliable and low-cost services. At the same time, Tele2 uses technology and equipment that meet environmental safety requirements.
Tele2 implements a well-balanced and efficient social policy. The company carries out and supports partnership projects in education, health, sports, culture and social entrepreneurship in various Russian regions. The operator boosts economic growth in penetrated regions: Tele2 encourages fair competition, contributes to lower prices and better quality of mobile services.
Employment level rises, tax payments into local budgets increase and social programs expand in all regions where Tele2 is present. Since 2003 investment in Russian economy exceeded 3 bn US dollars. All these factors contributed to improved standards of living in the regions. The company is seeking to beat license requirements and provide coverage not only in large cities but also remote places of the country. Thereby Tele2 solved an important social task – to make high-quality and low-cost mobile connections available to as many Russians as possible.
The correlation between competition and cell phone expenses has been confirmed by a study published by ComNews Research in November 2012. According to the report, an overall price level of mobile services is decreasing, whereas the lowest tariffs dropped by 34% on average in Russia between October 2010 and July 2012. Tele2 contributes to this trend as appearance of the company on regional telecom markets inevitably results in lower tariffs.
Tele2 program for corporate clients lets businessmen cut expenses on mobile services and relieves clients from all organizational fuss. More people realize today that it is much more convenient to subscribe to corporate tariffs than compensate employees for calls from private phones. Businessmen may use special options to control the use of funds allocated to pay mobile services.
Tele2’s business is fast to develop so the company offers a lot of job opportunities. This is a good chance for the candidates to get an interesting job and become a part of a large mobile operator. Tele2 now counts over 7000 people with an employee’s average age of 32 years.
The work of Tele2 managers is based on delegation of duties. While solving interesting practical tasks, young professionals feel personal responsibility and develop leadership qualities. Students who think about their future career may take part in Tele2 internship program. During their internship participants get experience in different Tele2 subdivisions. The company developed a mentorship system for the program. Young interns are working over large-scale and interesting projects under the guidance of experienced managers.
Facts and Figures
- Tele2 has operations in 65 Russian regions and provides services to 38,9 million subscribers
- Cost control and cuts in expenses let Tele2 Russia offer high-quality mobile services at low prices
- Tele2 network is based on its own infrastructure
- Tele2 staff counts over 7000 people
- In summer 2014, Tele2 completes formation of a new federal operator following integration with Rostelecom’s mobile assets
- In October 2015, the operator started providing 3G/4G mobile services in Moscow Region
- Tele2 has launched high-speed wireless Internet in 61 Russian regions. Now it’s available to the operator’s subscribers in Arkhangelsk, Belgorod, Bryansk, Chelyabinsk, Irkutsk, Kaliningrad, Kaluga, Kemerovo, Kirov, Kostroma, Kurgan, Kursk, Leningrad, Lipetsk, Moscow, Murmansk, Nizhniy Novgorod, Novgorod, Novosibirsk, Omsk, Orel, Orenburg, Penza, Pskov, Rostov, Ryazan, Sakhalin, Samara, Saratov, Smolensk, Sverdlovsk, Tambov, Tomsk, Tula, Tver, Tyumen, Ulyanovsk, Vladimir, Volgograd, Vologda, Voronezh regions, the Altay, the Krasnodar, the Krasnoyarsk, the Maritime and the Perm territories, the Republic of Adygeya, the Republic of Buryatia, the Republic of Karelia, the Republic of Khakassia, the Republic of Komi, the Republic of Mari El, the Republic of Mordovia, the Republic of Tatarstan, the Republic of Tyva, the Republic of Udmurtia, the Chuvash Republic, Khanty-Mansi and Yamalo-Nenets Autonomous areas, Moscow and St. Petersburg