Tele2 Russia

Tele2 changes system

3 March 2017

Moscow – Tele2, an alternative mobile operator, has released a new flight of its advertising campaign to promote the “Other rules” communications platform. The company is informing its clients of a new product – designed for transferring unused bundle services onto the next period.

This time characters of a new video witness panic in the stock exchange. It looks like a stock market crash with the only difference: instead of slumping stock quotes, participants see their prepaid but unused calls and data vanishing. Tele2 agents come to help and offer an alternative of “other rules”: “We know the true value of minutes and gigabytes − that is why we change the system”.

In January 2017, Tele2 presented a revolutionary product for the Russian telecommunications market that allows transferring unused minutes, gigabytes and SMS onto the next period. The service is free of charge and is activated at all tariffs of the “Black” range open for connection.

Outdoor advertising is designed in the company’s new corporate style. Black is used in combination with an accent color – green, whereas pictures of people are making communications more powerful and realistic.

New advertising video is available on Tele2 official channel at YouTube.

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