17 April 2017
Moscow – Tele2, an alternative mobile operator, will hold the 10th anniversary People Open Day. This time clients will not only get consultation by the operator’s top managers but also take part in the “Without celebs in our ads” contest in order to become faces of a new advertising campaign.
The 10th People Open Day will take place on 21 April in all regions of Tele2 operations. This day top managers and employees of different subdivisions will leave their working places and try on new roles in the company’s stores. They will personally answer visitors’ questions about the quality of connections, consult them on products, services and devices, explain advantages of the operator’s new tariff range “My Tele2”. Besides, visitors will be able to purchase smartphones and accessories at a 30% discount.
As a part of the 10th People Open Day, the company is organizing the contest for its subscribers − “Without celebs in our ads”. Winners will take part in a photoshoot and become faces of a new advertising campaign that will be launched in summer 2017.
In order to take part in the project, subscribers have to make a photo in one of special frames that will be set in Tele2 stores on the day of the event, post a picture on 21 April on Instagram or VKontakte with #Tele2Russia and #лицаTele2_1 (each macroregion has its own number). Finalists will be shortlisted to nine candidates whose pictures received the largest number of likes.