3 April 2017
Moscow – Tele2, an alternative mobile operator, has launched a new federal tariff range “My Tele2”. New products include unlimited Internet access to social networks and messengers as well as free-toll calls to Tele2 numbers that do not expend a bundle of minutes.
The “Black” tariff range is replaced by Tele2’s new product, with an utterly new structure and content. Its name depicts Tele2’s aiming to meet interests of the clients: “My Tele2”, “My Online”, “My Online+” and “My Talk”. The main principles of tariff setting remain unchanged – they come as a basis for new products: simplicity, transparency, a lack of hidden conditions and profitable price.
The “My Tele2” tariff range has a number of important new advantages for subscribers: the operator is now offering free-toll calls onto Tele2 numbers on the territory of a home region and other Russian regions and they do not expend a bundle of minutes. These tariffs provide unlimited access to social networks (Facebook, VK and OK) and messengers (WhatsApp and Viber). In travels across Russia Internet traffic is charged at home region rates, whereas all incoming calls are free of charge. All minutes, SMS and gigabytes unused in the current month are transferred onto the next period. Tele2 does not put any limits to the use of file distribution systems and allows the sharing of a mobile phone's Internet connection with other wirelessly connected devices.
The operator’s main product is “My Tele2”. This is a well-balanced tariff with a daily subscriber fee and all advantages of a new range. For example, its price totals 7 rubles per day. Compared to the “Black” tariff with a price of 199 rubles per month, “My Tele2” includes a bigger volume of Internet traffic – it has increased from 2 to 5 gigabytes.
“My Online” is good for active Internet users. The tariff is offering a larger volume of gigabytes than the “Pitch Black” tariff for less money. The subscriber will pay 399 rubles instead of 599 – he will get 12 Gb and 500 minutes of calls to any Russian numbers for this money. “My Online” is a classic “heavy” tariff that includes a big volume of traffic (30 Gb) and a bundle of minutes (1500 minutes to all Russian numbers). It is considerably cheaper than similar “Pitch Black” in the previous range and costs 1199 rubles correspondently.
The “My Talk” tariff has been developed especially for those who wants a large bundle of minutes and does not need unlimited access to social networks and messengers. At the same time, “My Talk” implies a bundle of Internet traffic for the comfort use of data.
Tele2 will introduce a new tariff range in all regions of operations by 10 April 2017. Starting from its launch in each region all “Black” tariffs will be closed for signing up.
Andrey Patoka, Deputy CEO for Product, Marketing and Cooperation with Federal Clients:
“A previous tariff range was launched in 2014. Over this time, the company has received a status of a federal operator with a wide range of up-to-date services. We see a share of bundle tariffs rapidly growing among our users: this indicator increased over 120% in 2016. At the beginning of 2017, we have presented the “Other rules” communications platform and promised to release products different from those provided by competitors – speaking out in favor of our clients’ rights and against imposed conditions. In support of our words we are launching a new tariff range where each product is focused on a certain segment of users and is aiming to meet their needs.”