Tele2 Russia

Tele2 and Reach for Change foundation will share experience with startup community

13 July 2017

Moscow – Tele2, an alternative mobile operator, and the Reach of Change foundation for social initiatives will become partners of the HSE Summer School – a platform for developing and supporting entrepreneurship of the HSE business incubator. 

An annual Summer School of the HSE business incubator will take place in Moscow from 17 to 20 July. The event will gather around 60 professionals who develop and support entrepreneurship – representatives of business incubators, co-working centres, technology parks and venture funds. 

Experts will share the best practices and discuss the main trends in startup development, whereas novices will take part in the school’s educational program. They will learn how to raise investment for the project, turn it into successful business, build up successful PR and marketing strategy.

Tele2 and the Reach for Change foundation will take part in the lecture part of the HSE Summer School and share their expertise. The operator’s representatives will disclose details of the Tele2 launch in Moscow Region – the most important event of the telecom industry over the last few years. The project shows how the company successfully entered the highly competitive market and took up strong positions within the shortest possible time. Participants will see how the operator implemented the strategy on brand promotion in a new region and won loyalty of clients.

Representatives of the Reach for Change foundation will explain the audience how they might develop in social entrepreneurship and present most successful projects. The foundation annually organizes the All-Russia contest whose winners receive initial finance and consulting support from Tele2. Participation in the contest is not only a chance for beginning entrepreneurs to realize their potential but also contribute to solving social issues in the regions.

Igor Zhizhikin, CEO at Tele2 Moscow macroregion:

“Just one year ago Tele2 was considered as a newcomer in Moscow Region but we were fast in taking up strong positions on telecom market. Tele2 is no stranger to the problems faced by a new player at the launch stage. That is why we decided to share our experience with participants of the Summer School. Over 9 years it has managed to become a reputed platform among leaders of business communities. I am pretty sure that we will manage to arm participants with instruments that will help them realize biggest ambitions.”

Yevgeniya Telitsyna, CEO at Reach for Change foundation:

”We see that the number of youth projects connected with social entrepreneurship is rapidly growing in Russia. By being a dedicated foundation, we decided to share experience and thereby contribute to propagation of the best practices in Russian regions. Beginning entrepreneurs come up to us with a good idea. We, supported by partners and experts, provide them with effective tools for building up stable and profitable socially oriented business. We hope that presentation of our foundation and our mentees will inspire participants of the Summer School to create projects that change life of people for the best and help solving childhood problems.”

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