Tele2 started operations in Russia in 2003 when it launched GSM network in several regions. Over this time the company has turned from a small regional mobile operator into a federal player. In 2013 Tele2 opened a new page in its history.
After ten years of successful work in Russia, Swedish Tele2 AB sold the Russian subdivision to VTB Group. In October 2013, strategic investors, Bank Rossiya and Aleksey Mordashov, acquired 50% of the company’s shares. In February 2014, Tele2 and Rostelecom announced consolidation of mobile assets on a Tele2 basis and setting up a new federal operator. The agreement has opened new prospects for Tele2 development. The license portfolio of the new company is covering entire Russian territory, which allows rolling out federal-scale networks. Besides, operator has frequencies to roll out 3G/4G networks in all federal districts as well as in Moscow. Following integration, the company will provide a wide range of services including high-speed mobile Internet.
Today Tele2 is now ranked fourth in terms of subscriber base – over 23.7 mn people. Following integration with Rostelecom’s mobile assets the consolidated company’s base will total 38 mn subscribers. At the same time the number of penetrated regions will exceed 60.
Tele2 is building up its business based on a unique and efficient model: high-quality services at low costs. Cost control and focus on highly demanded products help the company outpace the growth of other mobile operators. On a highly competitive market, Tele2 is exhibiting considerable growth rates of subscriber base as well as financial and operating results.
When setting up infrastructure, Tele2 is seeking to achieve its maximum efficiency. Thorough network planning and most up-to-date equipment let the company provide reliable and low-cost services. At the same time, Tele2 uses technology and equipment that meet environmental safety requirements.
Tele2 Russia implements a well-balanced and efficient social policy. The company carries out and supports partnership projects in education, health, sports, culture and social entrepreneurship in various Russian regions. The operator boosts economic growth in penetrated regions: Tele2 Russia encourages fair competition, contributes to lower prices and better quality of mobile services.
Employment level rises, tax payments into local budgets increase and social programs expand in all regions where Tele2 is present. Since 2003 investment in Russian economy exceeded 3 bn US dollars. All these factors contributed to improved standards of living in the regions. The company is seeking to beat license requirements and provide coverage not only in large cities but also remote places of the country. Thereby Tele2 solved an important social task – to make high-quality and low-cost mobile connections available to as many Russians as possible.
The correlation between competition and cell phone expenses has been confirmed by a study published by ComNews Research in November 2012. According to the report, an overall price level of mobile services is decreasing, whereas the lowest tariffs dropped by 34% on average in Russia between October 2010 and July 2012. Tele2 contributes to this trend as appearance of the company on regional telecom markets inevitably results in lower tariffs.
Tele2 program for corporate clients lets businessmen cut expenses on mobile services and relieves clients from all organizational fuss. More people realize today that it is much more convenient to subscribe to corporate tariffs than compensate employees for calls from private phones. Businessmen may use special options to control the use of funds allocated to pay mobile services.
Tele2’s business is fast to develop so the company offers a lot of job opportunities. This is a good chance for the candidates to get an interesting job and become a part of a large mobile operator. Tele2 now counts over 3500 people with an employee’s average age of 32 years.
The work of Tele2 Russia managers is based on delegation of duties. While solving interesting practical tasks, young professionals feel personal responsibility and develop leadership qualities. Students who think about their future career may take part in Tele2 internship program. During their internship participants get experience in different Tele2 Russia subdivisions. The company developed a mentorship system for the program. Young interns are working over large-scale and interesting projects under the guidance of experienced managers.
Facts and Figures
- Customer base of Tele2 Russia exceeds 23.7 million subscribers in 42 regions
- Cost control and cuts in expenses let Tele2 Russia offer high-quality mobile services at low prices
- Tele2 network is based on its own infrastructure
- Tele2 Russia staff counts over 3500 people, more employees are joining the company every year
- In June 2013, Tele2 Russia and the Scientific Research Institute of Radio successfully carried out another series of tests at LTE 1800 network in Kaluga