Tele2 Russia

Tele2 and Clouty create first Russian mobile-based service for fashion lovers

21 June 2017

Moscow– Tele2, an alternative mobile operator, has launched a unique service with Clouty – a global fashion marketplace with products from over 100 largest online stores of designer apparel, shoes and accessories. Tele2 subscribers will get access to the website’s private section, exclusive promotional offers and personal stylist consultation. This is the first Russian experience of creating fashion service based on mobile communications.

While following its strategy of lifestyle enabler, Tele2 is offering a new quality of online shopping. Having registered at the Clouty website by a phone number, subscribers will get an access to the website’s private section with overview of latest trends and runway news, new outfit ideas. Every client will be able to create individual profile, which gives better discounts, a right to take part in contests and promotional events.

Besides, Tele2 clients may activate priority access to the website’s unique offers having paid for the service from mobile account. With the service connected, users not only save on shopping but also earn on it by taking part in exclusive contests between the operator’s clients. For 10 rubles per day users get additional content prepared by Clouty’s team of stylists and editors and more profitable discounts on products.

Clients have various options for activation of the service. Apart from daily subscription, they may pay for the use of Clouty for a week, a month and one year. The service includes one consultation of Clouty stylists per week. Professional fashion experts will provide a concierge service: find something on Clouty, explain what to wear it with and how to improve one’s style. Expert advice are personalized and prepared individually. Clients may also buy an additional consultation for 99 rubles.

Clouty has prepared unique promotional offers that differ by a volume of discount. The operator’s clients may use special promotional codes unavailable to other customers. Payable subscribers may take part in private and secret sales of famous online stores.

Igor Maystrenko, Director of Sales and Mass Marketing at Tele2:

“Tele2 is creating innovative services that bring comfort to various spheres of human activities. Our project with Clouty – the first fashion aggregator in Russia and CIS – not only confirms Tele2’s status as a company that supports lifestyle of its clients. Together we help our users find this style and enjoy online shopping under other rules. Around 200 thou online shoppers use Clouty every month. However, our subscribers are the ones who will get numerous privileges unavailable to other users. They are unique discounts and content, secret sales, exclusive promotional offers by leading online stores and consultation by Clouty stylists and fashion editors. So this place accumulates everything the best offered by fashion industry and gives the best shopping experience.”

About Clouty

Clouty is a market place with 2.5 mn products curated from the best stores of men’s and women’s designer apparel, shoes, accessories, jewelry, perfumes and beauty care. Clouty cooperates with over 100 online stores, including Farfetch, Lamoda, Yoox, ShopBop, Revolve and Asos. The website is selling various products ranging from mass market to luxury goods and runaway collections. Convenient search engine with many filters allows online shoppers to find a necessary product for the shortest time. The service is helping not only find the product of a certain size but also compare prices and choose the most suitable option. Clouty also provides each store’s rating, detailed instructions on delivery and return as well as information on specifics of a size chart.


Tele2 Russia